Post by account_disabled on Dec 12, 2023 0:58:29 GMT -6
We Need to Talk About Google A Financial Case Study Search Engine International SEO The views of the authors are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of. I've been frustrated with the functionality in search results for some time. My disappointment wasn't that they took up a lot of space on (that's another article entirely), but that their quality never lived up to my expectations. It's been running since January and it's a pretty big deal. Currently tracked in searches for (related questions) more than any other feature.
The quality issue I have is that I still find some vague questions and results or C Level Contact List content from other countries. When I run a search with a general answer, such as can you eat raw chicken? ,so there is no problem with the result. However, when I run a search that should return local (UK) content (e.g. car insurance ), I see a strong influence from the US, especially in terms of queries. I wanted to know how big of a problem this actually was, so my team and I analyzed several of the most searched keywords in the financial industry for which we expected UK results to appear.
Before we delve deeper, my basic question for this research is should financial queries from the UK, whose products are governed by UK regulations, return relevant questions with UK content? I believe they should, and I hope by the end of this post, you agree. Our Methodology To conduct our analysis, we follow these steps Mark keywords by categories and subcategories Remove keywords for which you expect generic results, such as insurance definition . Use Extract and Rank accordingly. Are the results we see correct through manual review to determine origin.
The quality issue I have is that I still find some vague questions and results or C Level Contact List content from other countries. When I run a search with a general answer, such as can you eat raw chicken? ,so there is no problem with the result. However, when I run a search that should return local (UK) content (e.g. car insurance ), I see a strong influence from the US, especially in terms of queries. I wanted to know how big of a problem this actually was, so my team and I analyzed several of the most searched keywords in the financial industry for which we expected UK results to appear.
Before we delve deeper, my basic question for this research is should financial queries from the UK, whose products are governed by UK regulations, return relevant questions with UK content? I believe they should, and I hope by the end of this post, you agree. Our Methodology To conduct our analysis, we follow these steps Mark keywords by categories and subcategories Remove keywords for which you expect generic results, such as insurance definition . Use Extract and Rank accordingly. Are the results we see correct through manual review to determine origin.