Post by account_disabled on Feb 17, 2024 22:28:32 GMT -6
Actions in this phase may include, for example: Download an eBook or other resources from your website Interact frequently with your email campaigns or your newsletter for example, you can establish that people who have clicked on your last three emails move to this phase The actions in this phase should be rated with more points than those in the previous one for example, from 10 to 20 because they reflect a higher degree of interest in your business. Exploration This is the last phase before conversion. It usually corresponds to the moment in which the lead realizes that he is looking for a solution to the need covered by your business and begins to consider options.
Some of the most common exploration actions can be: Contact the sales team personally Fill out a form to request a quote Visit your rates page These actions are the ones that will receive the highest number latestdatabase.com of points for example, 30 or more and will place your contacts in the category of "qualified prospects for purchase." For more information on how to create these processes in Best of luck, check out our in-depth tutorial . How to implement a good lead scoring process for your business Now that you've identified the key actions your contacts take before becoming customers, it's time to put your lead scoring model into practice! Assign points to actions in marketing automation processes If you are a Best of luck user, you must start by clicking on the "Contacts" section followed by "Settings" and finally on "Attributes and CRM".
Create a contact attribute “SCORE”. Once you've done this, you need to determine which actions change a contact's score and by how many points. Start by creating processes for each of the three phases of the buying cycle. In each of them, create starting points that correspond to each key action of the phase. If you want this action to modify the lead score, add a step to the process and select " Modify a contact attribute ." Select the “SCORE” attribute that you have previously created and indicate the number of points with which the corresponding action will modify the score.
Some of the most common exploration actions can be: Contact the sales team personally Fill out a form to request a quote Visit your rates page These actions are the ones that will receive the highest number latestdatabase.com of points for example, 30 or more and will place your contacts in the category of "qualified prospects for purchase." For more information on how to create these processes in Best of luck, check out our in-depth tutorial . How to implement a good lead scoring process for your business Now that you've identified the key actions your contacts take before becoming customers, it's time to put your lead scoring model into practice! Assign points to actions in marketing automation processes If you are a Best of luck user, you must start by clicking on the "Contacts" section followed by "Settings" and finally on "Attributes and CRM".
Create a contact attribute “SCORE”. Once you've done this, you need to determine which actions change a contact's score and by how many points. Start by creating processes for each of the three phases of the buying cycle. In each of them, create starting points that correspond to each key action of the phase. If you want this action to modify the lead score, add a step to the process and select " Modify a contact attribute ." Select the “SCORE” attribute that you have previously created and indicate the number of points with which the corresponding action will modify the score.