Google to provide publisher insights with Knowledge Panels

Google indicated in a press release on November 7, 2017 that it will add data on information sources and content publishers within the Knowledge Panels in the SERPs. This is a form of extension of the Knowledge Graph as we know it, but in the form of informative tabs about publishers. The idea is to be able to reassure users by providing useful information to reassure themselves about a source.



Knowledge Panels will display data relating to the tone off page seo service and expertise of the editorial staff, as well as the publication history . Visitors will therefore be able to see whether a publisher has won awards, whether they mainly write on specific topics or not, etc. Google is increasingly fighting against false rumors (hoaxes) and misinformation coming from sources that are often unknown or even completely false. With Knowledge Panels, the firm hopes to at least provide a guarantee of assurance about as many content publishers as possible to reassure users.





Google launches Knowledge Panels to inform about content publishers



This may not prevent false information from circulating, but let's say that this type of process, coupled with fact checking (a system of verification by third-party services to ensure that the facts stated are accurate), already risks limiting somewhat the disinformation that is plaguing the Web...